Seeking Focus Group Participants: City of Toronto E-scooter Research

Hello,


We are looking for Toronto residents and representatives of local businesses to participate in one of five one-hour focus groups to help the City of Toronto understand the public’s knowledge, attitudes, and perceptions about electric kick-scooters or “e-scooters.”

Dates and times: One hour in the evening of either February 12 or February 13 (beginning at either 6:00, 7:00, or 8:00 p.m.)

 

Location of focus groups: Downtown Toronto (Queen and Spadina) – eligible applicants will receive detailed information

 

Compensation: Participants who attend an entire 1-hour focus group will receive a $40 honorarium

 

Eligibility: Participants must be between the ages of 16-70 and have completed the web form linked below to be considered eligible to participate. Note that not all eligible participants will be necessarily invited to participate.

 

How to register your interest: Complete this brief online form no later than Friday, February 7, 2020

More details:
An e-scooter is a two-wheeled electric-powered device, where the rider stands on a narrow board holding a handlebar (see picture below). As of January 1, 2020, the Government of Ontario has given cities the option to test e-scooters on public roads, trails, parks and sidewalks. Staff from the City of Toronto’s Transportation Services are preparing a report for City Council with advice on if/how to proceed with exploring a role for e-scooters in Toronto. The focus groups are one of multiple research inputs informing this report, including staff research, a phone survey, stakeholder consultation, and consultation with the e-scooter industry.

 

 

 

 

If you are interested in participating in one of the focus groups (or know someone between the ages of 16-70 who might be), please either share or complete the online web form. Click the link below to access the online web form – it only takes 2 minutes to complete. The focus group research team will notify eligible individuals no later than February 7.

 

www.e-scooterfocusgroup.com

 

 

 

Thank you for your interest. We look forward to your participation.

 

 

 

Khly Lamparero, Swerhun Inc.
Firm retained by the City of Toronto to conduct the e-scooter focus groups
(416) 572-4365
klamparero@swerhun.com

 

 

 

 

 

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